iOS & Android
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Belco Sports
Belco Sports
Ranking:
Supplier Assessment:
Country / Region:
India
Business Type:
Exporter, Manufacturer
Years with Global Sources:
1 year
Export Markets:
Asia, Australasia, Central/South America, Eastern Europe, Mid East/Africa, North America, Western Europe
1 year
Company Profile
Company Overview
Annual sales revenue exceeding USD 300,000
Founded in 1957|Export percentage: over 90%|On-time delivery
Operating since 1957
Behari Lal & Co. (now known as BELCO Sports) was founded in 1957 by Mr. Behari Lal with a bird-sized owner investment. Quality, durability, and reliability helped in increasing the size as well as the revenue of this brand. Our first retail store was located in Jalandhar. With three generations of the Behari Lal family, we have developed the family business into one of the global leaders in the inflatable ball market, with products including rugby balls, soccer balls, gym bag series, and more. There are more than 200 employees in our company, and our annual sales revenue exceeds USD 300,000.
Wide Product Range to Choose from
BELCO derived its name from Behari Lal & Co., with an assortment of soccer balls, basketballs, and volleyballs. Our product range extends to every team sport. BELCO's sports goods represent a tradition of shopping with one of the most trusted names in the business. BELCO stands for selection, quality, value, and superior customer service - all backed by dedicated associates who are willing to go that extra step to guarantee complete customer satisfaction. Our export percentage is over 90%, and our main markets include Asia, Australasia, South America, North America, Western Europe, and more.
Online Shopping Available
This level of commitment to excellence has been the cornerstone by which BELCO's sports goods were founded and have grown. We deliver to you the convenience of online shopping, combined with the reputation, support, and tradition of over 60 years of retail experience. Much has changed at BELCO's sports goods over the past century, but what has remained consistent throughout our 60 years of retailing has been our commitment to bringing you complete customer satisfaction.
Inquire Today
We're dedicated to more than mere aesthetics, and our commitment goes far beyond our drive to be innovative. We spend countless hours poring over every detail, because ultimately, it's not about us, or our products but it's about the customer. Inquire today to begin sourcing our rugby ball/soccer ball/gym bag series or other sports goods items.
Basic Information
Total Capitalization
US$1,000,000 to 1,999,999
Year Established
1957
Total Employees
10 to 19
Company Certificate
ISO 9001:2015
Product Certificate
NA
Business Type
Trading Capabilities
Total Annual Sales
US$300,000 to 399,999
Export Percentage
90 percent to 94 percent
OEM Service
Yes
Small Orders Accepted
Yes
Brand Names
BELCO, DIABLO, RMAX
Payment Terms
NA
Main Competitive Advantages
Buyer's Specifications Accepted, Experienced R&D Department, Production Capacity
Other Competitive Advantages
NA
Major Customer
NA
Export Markets
Business Registration Details
Registered Company
Belco Sports
Registration Number
UDYAM-PB-10-0002168
Company Registration Address
Nalhan Road, Basti Danishmandan, 144002 Jalandhar, Punjab, India/IN
Production Capacity
Factory Information
Factory Size
300 Square Metre
No. of Production Lines
2
Number of Production Staff
200 to 249
Number of QC Staff
10 to 19
Year Established
1957
Number of R & D Staff
5 to 9
Address
Nalhan Road, Basti Danishmandan, Shoroom 66, Basti Nau, Jalandhar, Punjab, India
Other Production Capacity
Site Advantages
Behari Lal & Co. (now known as BELCO Sports) was founded in 1957 by Mr. Behari Lal with a bird-sized owner investment. Quality, durability and reliability helped in upsurging the size as well as revenue of this brand. The first retail store was and still is located in Jalandhar. Three generations of the Behari Lal family have developed the family business to be a global leader in the Inflatable ball market.
Business Registration Profile
by Experian
The supplier information below has been obtained from relevant government agencies in the supplier's country and is subject to change without prior notice. Business Registration Profile verification procedures were conducted by Experian, a third-party credit agency
Read DisclaimerRegistered Address
Nalhan Road, Basti Danishmandan, 144002 Jalandhar, Punjab, India/IN
Incorporation Date
2013/05/06
Legal Form
General partnership
Company Status
Live
Registration Agency
Ministry of Micro,Small & Medium Enterprises
Registration No.
UDYAM-PB-10-0002168
Authorized Capital
NA
Paid-Up Capital
NA
Import & Export License
Yes
Legal Representative
NA
Business Scope
Manufacture of sports goods; Wholesale of other intermediate products; Non-specialised wholesale trade
Business Permit Expiry
Shareholders
Bassan, Naresh Kumar;Kumar, Mukesh;Rani, Sudesh
Certifications
Company Certifications
Image Standard /Number Issued by Available Date Scope/Range
ISO 9001:2015 INTERCERT
2021/09/09
-
2027/09/08
Codes Of Conduct
Equal Employment Opportunity/Non-discrimination
Belco Sports is committed to providing equal employment opportunities to all employees and applicants without discrimination based on race, color, gender, religion, age, disability, nationality, sexual orientation, or any other protected status. All employment decisions, including hiring, promotion, training, compensation, and termination, are based solely on qualifications, performance, and business needs, ensuring a fair and inclusive workplace for everyone.
Policy on Forced Labour
Belco Sports strictly prohibits forced, bonded, or involuntary labor. Employees must work voluntarily, with the freedom to leave employment after reasonable notice, and without threats, penalties, or coercion of any kind.
Policy on Child Labour
Belco Sports does not employ individuals below the minimum legal working age. We comply with local laws and international standards, ensuring all employees are legally eligible to work and are provided a safe, supportive environment for personal and professional development.
Policy on Hours of Labour
Belco Sports adheres to all applicable laws on working hours, rest periods, and overtime. Employees are not required to work excessive hours and must be compensated fairly for overtime. We ensure regular breaks, weekly rest periods, and that working hours do not exceed local legal limits, promoting employee well-being, productivity, and work-life balance.
Policy on Coercion and Harassment
Belco Sports strictly prohibits all forms of harassment, bullying, or intimidation. Employees are treated with dignity and respect. Any acts of coercion, threats, or harassment are not tolerated and will result in disciplinary action.
Policy on Compensation
Belco Sports provides fair and competitive compensation to all employees, in compliance with local laws and regulations. Wages and benefits are clearly communicated, timely paid, and sufficient to meet basic needs. The company ensures proper record-keeping of all payments, adherence to minimum wage requirements, and equitable treatment for all employees without bias or favoritism.
Policy on Health and Safety
Belco Sports is committed to maintaining a safe and healthy workplace. We implement safety protocols, provide training, and ensure compliance with legal health and safety regulations. Employees are encouraged to report hazards, and continuous improvements are made to prevent accidents, injuries, and occupational illnesses. Safety is a shared responsibility at all levels.
Policy on Concern for the Environment
Belco Sports actively promotes environmentally responsible practices, including energy conservation, waste reduction, and sustainable sourcing. We comply with all environmental regulations and strive to minimize our impact on natural resources. Employees are trained and encouraged to contribute to initiatives that protect the environment and promote sustainability across all operations.
Policy on Sensitive Transactions
Belco Sports conducts all financial and business transactions with integrity, transparency, and compliance with laws. Employees must not engage in or facilitate fraudulent, misleading, or unethical practices. Proper approvals, documentation, and accountability are required for all sensitive or high-value transactions, ensuring trust and ethical conduct in all business dealings.
Policy on Commercial Bribery
Belco Sports prohibits offering, giving, receiving, or soliciting bribes, kickbacks, or improper advantages. Employees must not engage in corrupt practices with customers, suppliers, officials, or any other stakeholders. All business decisions must be fair, transparent, and free from undue influence, ensuring ethical conduct in line with international anti-corruption standards.
Accounting Controls, Procedures and Records
Belco Sports maintains accurate, complete, and timely records of all financial transactions. Proper internal controls are applied to ensure reliability, compliance with laws, and the prevention of fraud. Employees must not falsify, alter, or misrepresent any records or reports.
Use and Disclosure of Inside Information
Employees must not use or disclose confidential or inside information for personal gain or third-party advantage. Belco Sports enforces strict confidentiality, ensuring sensitive data related to the company, customers, suppliers, or partners is protected at all times.
Confidential or Proprietary Information
Belco Sports protects all proprietary, confidential, and intellectual property information. Employees must not share or misuse such information outside the company or for unauthorized purposes. Proper handling, storage, and communication are required to maintain confidentiality and competitive advantage.
Policy on Conflicts of Interest
Belco Sports required employees to avoid situations where personal interest could
conflict with company responsibilities. Employees must disclose potential conflicts, including financial, familial, or external business relationships, to management. Decisions must always prioritize the company's integrity, transparency, and ethical standards over personal gain.
conflict with company responsibilities. Employees must disclose potential conflicts, including financial, familial, or external business relationships, to management. Decisions must always prioritize the company's integrity, transparency, and ethical standards over personal gain.
Policy on Fraud and Similar Irregularities
Belco Sports does not tolerate fraud, theft, or any irregular practices. Employees must report suspicious activities immediately. Violations will lead to strict disciplinary action, including legal measures where applicable.
Policy on Monitoring
Belco Sports monitors compliance with this Code of Conduct through internal audits, inspections, and reporting mechanisms. Employees are encouraged to report concerns without fear of retaliation. Management regularly reviews policies and practices to ensure ethical standards and legal compliance are maintained across all operations.
Policy on Inspection and Certification
Belco Sports allows authorized inspections and certifications to verify compliance with laws, regulations, and ethical standards. All employees must cooperate fully with auditors, inspectors, and certification authorities. Transparency, accurate documentation, and corrective actions are implemented promptly to meet or exceed required standards.
Code of Conduct
Belco Sports maintains high ethical standards across all operations. Employees are expected to act with honesty, integrity, respect, and accountability in all business interactions. Continuous training, awareness programs, and internal reporting channels support adherence to this Code of Conduct and strengthen a culture of ethical business practices.
Newsroom
Belco Sports Unites the World with Rugby
Belco Sports (India), established in 1957, proudly presents a special edition collection of rugby balls featuring the national flags of 32 countries, including Spain, Argentina, Norway, the UAE, Namibia, Belgium, the UK, and more. Crafted at our Sedex 4-Pillar certified facility, each ball combines premium quality, superior craftsmanship, full customization, and innovative design. With over 65 years of experience exporting to 50+ countries worldwide, Belco continues to deliver sports products that inspire teamwork, connect nations, and celebrate global unity through sport.
Management
CEO Message
The story of Belco Sports began in 1957, when my grandfather, Mr. Behari Lal, started this venture from scratch. Behind our success lies a daring and entrepreneurial spirit, a drive to explore uncharted territories that remains deeply embedded in our DNA. For over 65 years, BELCO Sports has operated with unwavering passion. Though we are one of the oldest sports goods manufacturers in Jalandhar, our dynamic mindset keeps us youthful and unafraid of change. It all started with a simple idea, and our mission remains unchanged: to create high-quality, well-designed products that we ourselves would be proud to use. We strongly believe in engaging and collaborating closely with our clients, ensuring that our service consistently exceeds their expectations. This proactive approach reflects our commitment to customer satisfaction, both as an ethical partner and a contractor of choice.
According to Forbes, fewer than one-third of family businesses survive the transition from the first to the second generation, and another 50% do not make it from the second to the third. We are fortunate not only to have survived but to have emerged as a global leader in the inflatable balls market. We are here today because of the confidence and trust placed in us by our shareholders and customers. Our goal is to be a company that every stakeholder can be proud of; this is a commitment we solemnly make to you all.
Thank you,
Mr. Mukesh Kumar
CEO of BELCO SPORTS
According to Forbes, fewer than one-third of family businesses survive the transition from the first to the second generation, and another 50% do not make it from the second to the third. We are fortunate not only to have survived but to have emerged as a global leader in the inflatable balls market. We are here today because of the confidence and trust placed in us by our shareholders and customers. Our goal is to be a company that every stakeholder can be proud of; this is a commitment we solemnly make to you all.
Thank you,
Mr. Mukesh Kumar
CEO of BELCO SPORTS
Contact Person
Mr.Kumar, Mukesh
Job Title
MD
Visit Our Office
Title
MR.
Contact Person Name
Mukesh Kumar
Job Title
Partner
Department
Sales Department
E-mail Address
mukesh@belco.in
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