Belco Sports

Operating since 1957
Behari Lal & Co. (now known as BELCO Sports) was founded in 1957 by Mr. Behari Lal with a bird-sized owner investment. Quality, durability, and reliability helped in increasing the size as well as the revenue of this brand. Our first retail store was located in Jalandhar. With three generations of the Behari Lal family, we have developed the family business into one of the global leaders in the inflatable ball market, with products including rugby balls, soccer balls, gym bag series, and more. There are more than 200 employees in our company, and our annual sales revenue exceeds USD 300,000.

Wide Product Range to Choose from
BELCO derived its name from Behari Lal & Co., with an assortment of soccer balls, basketballs, and volleyballs. Our product range extends to every team sport. BELCO's sports goods represent a tradition of shopping with one of the most trusted names in the business. BELCO stands for selection, quality, value, and superior customer service - all backed by dedicated associates who are willing to go that extra step to guarantee complete customer satisfaction. Our export percentage is over 90%, and our main markets include Asia, Australasia, South America, North America, Western Europe, and more.

Online Shopping Available
This level of commitment to excellence has been the cornerstone by which BELCO's sports goods were founded and have grown. We deliver to you the convenience of online shopping, combined with the reputation, support, and tradition of over 60 years of retail experience. Much has changed at BELCO's sports goods over the past century, but what has remained consistent throughout our 60 years of retailing has been our commitment to bringing you complete customer satisfaction.

Inquire Today
We're dedicated to more than mere aesthetics, and our commitment goes far beyond our drive to be innovative. We spend countless hours poring over every detail, because ultimately, it's not about us, or our products but it's about the customer. Inquire today to begin sourcing our rugby ball/soccer ball/gym bag series or other sports goods items.